Blue Chalk was tapped by Edelman, the PR, and marketing agency, to create a short film for their client, Special Olympics New York, to launch a bold new campaign to raise corporate sponsorship. The "Your Brand Here" campaign calls out brands that are quick to sponsor elite athletes, but fail to support accomplished Special Olympics New York champions. At first glance, the film looks and feels like a high-end sports ad. It’s intense, motivational, and gritty. But one iconic thing is missing throughout — brand sponsorships.
Producer